Vertibrands - A Full Service, Niche Marketing Agency

SERVICES

Marketing & Design

Advertising
Campaign Development
Media Planning/Placement
Copywriting Services
Programmatic Advertising

Creative & Production
Brand Development (Logos, Taglines, Stationery)
Print Ads, Digital Ad Banners
HTML Emails
Sales Literature (Sell Sheets, Brochures)

Direct Marketing
Email Marketing
Direct Mail
List Purchase
Marketing Automation

PR & Social Media

Public Relations
Press Releases
Article Development
Case Studies
Blogs
Branded Content Marketing
Crisis Communications

Social Media
Consulting
Training
Community Management

Interactive, etc.

Interactive
Custom Website Development
Webcast Management
Search Engine Optimization (SEO)
Website Analytics
Video Production
Retargeting

Conference Support
Conference Planning
Trade Show Services
Research & Promotion
Event Marketing

Planning
Strategic Analysis
Market Research

ABOUT US

Vertibrands is a full-service advertising agency serving specific verticals including:

Insurance

Leading marketers for insurance program managers

Insurance

Vertibrands is the market leader for specialty line insurance providers including Program Administrators and Insurers. Our clients have earned over 50% of all of the marketing awards presented by the Target Markets Program Administrators Association (TMPAA) since its inception in 2008. And more important, we drive submissions – even during Soft Markets. One Vertibrands’ client even grew 20% per year for a five (5) year period and another earned Inc. 5000 status.

We’re Connected

The Insurance Marketing & Communications Association is the longest-running and most respected trade association for insurance marketing and corporate communications executives in the P&C insurance industry. Members include 8 of the top 10 P&C insurers, 7 of the top 10 L&H insurers, as well as 8 of the top 10 retail brokerage firms. Vertibrands’ president, Richard Look, and Public Relations Director have served on the executive board of IMCA including positions as president and marketing committee chair.

Technology

Highly successful B2B model led by on-staff engineer

Technology

Vertibrands’ executives had their start in the technology field including marketing and corporate communications for mobile phone carriers, laser printing through VARs, gasket companies, plasma spray coatings (for jet engine turbines), loudspeaker manufacturers for large entertainment venues, automotive aftermarket products, microwave conduit and tubing companies, and many more technology-driven companies.

We Know This Stuff

We have an engineer on staff which lessens the learning curve and costs associated with a retail or wholesale marketing initiative.

Pharmaceuticals

Product, R&D and corporate marketing expertise

Pharmaceuticals

Vertibrands’ personnel have served as account managers and supervisors to many of the largest pharmaceutical companies in the world. We have successfully worked with corporate communications, R&D, medical education, clinical labs, and product managers including work on simultaneous annual reports, employee communications, physician office marketing, digital presentations and ad banners, and direct marketing initiatives.

Do More With Less

We have direct response experts on staff who can help teach your team how to maximize results of an integrated marketing strategy that starts with them.

We are experts in integrated marketing offering the right capabilities to help our clients get the opportunities and results they need.

Our goal is to significantly improve our clients’ market potential and business efficiencies through our outbound/inbound marketing approach, target industry expertise & award-winning creativity.

Years

Clients

Awards

OUR TEAM

Richard Look
President

Richard Look, President

Richard Look has marketing in his blood, literally. His grandfather founded William Jenkins Advertising in 1923 and he became the youngest president of the oldest Philadelphia ad agency in 1991, following his father’s death.

Richard has a solid background in the technology and pharmaceutical sectors, handling accounts for Hewlett-Packard, Novartis, Comcast Cellular, Johnson & Johnson (clinical labs) and SmithKline Beecham. Richard headed up account service groups within Kingswood Interactive and McAdams, Richman & Ong. A corporate-side stint with alternative risk consultant, Commonwealth Risk, started him on his path to becoming an insurance marketing specialist, then he joined Venture Programs, founded Vertibrands, and the rest is history.

Lawrie Bolger
Client Services Director

Lawrie Bolger, Client Services Director

Lawrie is comfortable on both sides of the fence. She started out on the direct marketing agency side, then moved onto the corporate side, and now she’s back to the agency side. She has worked with Fortune 100 and 500 companies such as M&M/Mars, Walt Disney, Lenox China, NASCAR, Scott Paper, Pfizer and Comcast, marketing everything from pharmaceutical services to toilet paper, with some internet security and candy in between.

Versatile, definitely. Loves a new challenge? Absolutely. She is a Benny Award-winning marketer with a degree in Communications from Northwestern University and her passion is relevant, targeted marketing to the right audience and helping her clients achieve the best possible results from their marketing efforts. Lawrie has hiked many of the highest peaks in New England and hopes to complete the entire Appalachian Trail someday.

Rich Pierangeli
Senior Project Manager

Rich Pierangeli, Senior Project Manager

Rich has been with Vertibrands from the start and brings a wealth of account services experience to his role. With several years on the client side, his perspective is service-oriented and he is proficient at delivering unsurpassed service to key accounts.

Rich is responsible for project management including day-to-day coordination of integrated marketing initiatives with Public Relations, Social Media, Web Development & Graphic Design; vendor relations and media placement, and tradeshow and event management. He is a graduate of Penn State University with a BS in Business. Rich enjoys vacationing on the beach and is an avid Philadelphia sports fan – his photograph has even appeared on a Flyer’s game-day Ticket Stub. Rich hopes to travel to Italy one day.

Jacqueline Renan
Director of Creative Services

Jacqueline Renan, Director of Creative Services

Jacqueline is always looking for the most effective creative approach to achieve results for her clients, and it shows — she has won numerous awards,including Best-in-Show honors and Awards of Excellence at the IMCA Showcase and AAMGA Marketing awards. She and her production team work with our interactive partners to develop multi-faceted concepts designed to improve the recall and preference for her clients’ brands.

A graduate of Philadelphia University, Jacqueline has 8 years of agency experience spanning B2B and B2C, from online tech startups and educational institutions to hospitality and government affairs organizations. She doesn’t just follow the market trends, she creates them. She is quick, detail-oriented and extremely talented. If you need a good recipe, ask Jacqueline — she loves to cook; one of her goals is to travel to a new country every year.

Gary Kimball
Public Relations and Social Media

Gary Kimball, Director of Public Relations

Gary Kimball is president of Kimball Communications. He has nearly 30 years experience in public relations and is a recognized expert in crisis communications planning and response. A frequent speaker on crisis management and related issues, Gary also serves on the board of directors of the Insurance Marketing and Communications Association (IMCA).

Before founding Kimball Communications, Gary served in senior public relations roles, including his position from 1988-1994 as director of corporate communications for Independence Bancorp, a $3 billion financial services company. There he led an award-winning public relations, investor relations and crisis communications program.

Gary is a frequent speaker at industry events including the A.M. Best IMAS Conference, IMCA Annual Conference and the American Camp Association’s (ACA) National and Tri-State Conferences, where he speaks annually on crisis response and moderates a medical issues forum. In 2010, he also moderated a panel of infectious disease experts on the impact of H1N1.

For 12 years, he was an adjunct professor of communications at Muhlenberg College and DeSales University. A former journalist, he has a master’s degree in journalism from Boston University and a bachelor’s degree in government from Colby College.

Greg Bengston
Interactive Services

Greg Bengston, Interactive Services

Greg Bengston has worked in the online marketing field since 1998, when he first applied his experience in direct mail marketing for the Franklin Mint, a well-known international collectibles company, to the emerging field of email marketing. Having managed the email marketing programs for fortune 500 pharmaceutical and retail companies he soon expanded into search engine optimization and website development. Greg is the co-founder of GKB Solutions, an interactive agency specializing in website design and development. Working with his team of designers and programmers at GKB Solutions, Greg brings his comprehensive online experience of website design and programming, SEO and social media integration to Vertibrands.