Richard Look, President

Richard Look has marketing in his blood, literally. His grandfather founded William Jenkins Advertising in 1923 and he became the youngest president of the oldest Philadelphia ad agency in 1991, following his father’s death.

Richard has a solid background in the technology and pharmaceutical sectors, handling accounts for Hewlett-Packard, Novartis, Comcast Cellular, Johnson & Johnson (clinical labs) and SmithKline Beecham. Richard headed up account service groups within Kingswood Interactive and McAdams, Richman & Ong. A corporate-side stint with alternative risk consultant, Commonwealth Risk, started him on his path to becoming an insurance marketing specialist, then he joined Venture Programs, founded Vertibrands, and the rest is history.

Lawrie Bolger, Client Services Director

Lawrie is comfortable on both sides of the fence. She started out on the direct marketing agency side, then moved onto the corporate side, and now she’s back to the agency side. She has worked with Fortune 100 and 500 companies such as M&M/Mars, Walt Disney, Lenox China, NASCAR, Scott Paper, Pfizer and Comcast, marketing everything from pharmaceutical services to toilet paper, with some internet security and candy in between.

Versatile, definitely. Loves a new challenge? Absolutely. She is a Benny Award-winning marketer with a degree in Communications from Northwestern University and her passion is relevant, targeted marketing to the right audience and helping her clients achieve the best possible results from their marketing efforts. Lawrie has hiked many of the highest peaks in New England and hopes to complete the entire Appalachian Trail someday.

Rich Pierangeli, Senior Project Manager

Rich has been with Vertibrands from the start and brings a wealth of account services experience to his role. With several years on the client side, his perspective is service-oriented and he is proficient at delivering unsurpassed service to key accounts.

Rich is responsible for project management including day-to-day coordination of integrated marketing initiatives with Public Relations, Social Media, Web Development & Graphic Design; vendor relations and media placement, and tradeshow and event management. He is a graduate of Penn State University with a BS in Business. Rich enjoys vacationing on the beach and is an avid Philadelphia sports fan – his photograph has even appeared on a Flyer’s game-day Ticket Stub. Rich hopes to travel to Italy one day.

Jacqueline Renan, Director of Creative Services

Jacqueline is always looking for the most effective creative approach to achieve results for her clients, and it shows — she has won numerous awards,including Best-in-Show honors and Awards of Excellence at the IMCA Showcase and AAMGA Marketing awards. She and her production team work with our interactive partners to develop multi-faceted concepts designed to improve the recall and preference for her clients’ brands.

A graduate of Philadelphia University, Jacqueline has 8 years of agency experience spanning B2B and B2C, from online tech startups and educational institutions to hospitality and government affairs organizations. She doesn’t just follow the market trends, she creates them. She is quick, detail-oriented and extremely talented. If you need a good recipe, ask Jacqueline — she loves to cook; one of her goals is to travel to a new country every year.