The Leading Marketing Firm for Specialty Insurance Providers

We know specialty insurance. We know business drivers. We know how to create business opportunities for our clients.

Services.

STRATEGY

Strategy

Vertibrands creates Mission, Vision & Positioning Statements as well as Brand, Tagline, and Marketing Plans that align business goals with sustained growth and tracking.

DESIGN

DESIGN

Our exceptional and experienced creative team is ready to assist you in crafting distinctive and memorable brand identities as well as print or digital marketing collateral.

WEB DEVELOPMENT

WEB DEVELOPMENT

We write, design, program & manage WordPress sites that blend aesthetics, security, functionality and integrate with third party systems. Currently managing ~50 insurance sites.

SEO

SEO

Once your site is live, our SEO experts will ensure it achieves and maintains high visibility and organic traffic generation through a year-long engagement.

SOCIAL MEDIA

Strategy

We specialize with LinkedIn to get you, your content and programs connected and engaged to promote your brand to your intended audience.

PUBLIC RELATIONS

PUBLIC RELATIONS

Our PR experts are the best in the insurance business. We build credibility through video, interviews, blogs, features, bylines and crisis communications when needed.

DIGITAL MARKETING

DIGITAL MARKETING

Our digital marketing capabilities are second to none whether you need html emails, banner ads, automation, LinkedIn ads and many more.

PROGRAMMATIC

PROGRAMMATIC

Our Insurance Media Exchange optimizes ad placements with data-driven digital ads, ensuring precise audience targeting and optimal ROI.

EMAIL MARKETING

EMAIL MARKETING

Emails remain the most cost-effective means to reach an audience. We maximize your Open Rates while protecting your domain reputation.

CONFERENCES

CONFERENCES

We design, produce and manage trade show efforts including premium giveaways, collateral, and geofencing marketing tactics.

DIRECT MAIL

DIRECT MAIL

Vertibrands uses direct mail to stand out in the digital age with memorable mailers that create a connection and solicit a response from your prospect.

LIST BUILDING

LIST BUILDING

Vertibrands’ data providers have access to 16+ resources including LinkedIn with unlimited usage rates as low as $100/1,000 records.

About Us.

Vertibrands is a full-service insurance advertising agency and the market leader for specialty insurance providers including Program Managers and Insurers. Whether you write business direct or through brokers, the Vertibrands’ team provides the strategy, expertise, tactics, award-winning creativity and service to generate opportunities and results for our clients.

Vertibrands’ clients have earned more than 50% of all marketing awards presented at the Target Markets Program Administrators Association (TMPAA) since 2008.

More important, we drive submissions – even during Soft Markets – with one client celebrating their sixth consecutive year on the Inc5000 list of fastest-growing companies.

Kimball Hughes Insurance Content Development, Public Relations and Crisis Communications
GKB Solutions Web Development, Site Maintenance, Tracking, Search Engine Optimization
Searchworxx Programmatic, Behavioral & Other Digital Marketing
Inzpire Creative, branding, graphic design and sales collateral

IMX

Efficient Digital Media Solutions For The Insurance Industry

MESA Social Media specialist and insurance writing and video provider

We are Connected.

Vertibrands serves as a fractional CMO for some clients, and a full-service marketing consultant that excels through strategic partnerships for others. We deliver a comprehensive range of services including strategic planning, creative, branding, web & content development, public relations, digital marketing, and social media, all tailored specifically for the insurance industry.

As a member of the Insurance Marketing & Communications Association (IMCA), with our president, Richard Look, having served 14 years on the Executive Board and two years as Association Chair, we bring unparalleled expertise and connections. IMCA is the longest-running and most respected trade association for insurance marketing and corporate communications executives in the P&C insurance industry, with membership including 8 of the top 10 P&C insurers, 7 of the top 10 Life insurers, and 8 of the top 10 retail brokerage firms.

Leadership.

Rich Look

Richard Look

President

Rich Pierangeli

Rich Pierangeli

Client Services Director
Jacqueline Renan

Jacqueline Renan

Director of Creative Services

Proudly Serving Insurance Industry Leaders.

What Our Clients Say.

“We’ve relied on Vertibrands for strategic planning, website development, PR, and creativity since 2007. We’re excited to now use their digital IMX platform to target agents and brokers.”

Jennifer, Brownyard Group

“Vertibrands designed our award-winning website, which won best-in-show at the 2019 IMCA Showcase Awards and our redesign placed 2nd at this year’s competition. They’re team is responsive, thoughtful, and committed to creative problem solving.”

Colin, NIP Group

“Vertibrands manages our creative, website, advertising, and conference support. They’ve been a great partner for PAK Programs, and I recommend them to any insurance provider.”

Justin, PAK Programs

Rich Look
Linkedin

Rich Look

President

Richard Look has marketing in his blood, literally. His grandfather founded William Jenkins Advertising in 1923, and Richard became the youngest president of the oldest Philadelphia ad agency in 1991, following his father’s death.

Richard has a solid background in the technology and pharmaceutical sectors, handling accounts for Hewlett-Packard, Novartis, Comcast Cellular, Johnson & Johnson (clinical labs), and SmithKline Beecham. He headed up account service groups within Kingswood Interactive and McAdams, Richman & Ong. A corporate-side stint with alternative risk consultant Commonwealth Risk started him on his path to becoming an insurance marketing specialist. He then joined Venture Programs in 2003, founded Vertibrands in 2007, and has been the face of MGA marketing ever since.  Richard has worked with more than 75 insurance brands including Brownyard Group, NIP Group, CATcoverage.com and Glatfelter to name a few.

Richard also launched the Insurance Media Exchange (IMX), a first-of-its-kind, end-to-end, digital marketing platform for insurance marketers. In recognition of his contributions, he was honored with the 2024 IMCA Trailblazer Award by the Insurance Marketing & Communications Association which he served 14 years on the board including board chair.

Rich Pierangeli
Linkedin

Rich Pierangeli

Client Services Director

Rich is Client Services Director with 20+ years insurance marketing experience including 17 with Vertibrands. He brings a wealth of account services experience to his role and has worked with 50+ MGUs, Insurance Companies and Insurtech providers. With several years on the client side, his perspective is service-oriented, and he is proficient at delivering unsurpassed service to key accounts.

As the key contact for client relations and liaison between strategic partners, he is responsible for account management and coordination of integrated client marketing initiatives. Focusing on ROI, he oversees Graphic Design, Web Development, Content Development, Public Relations, Social Media and Digital Marketing efforts. Additionally, he manages vendor relations, media placements, as well as tradeshow and event management.

He is a graduate of Penn State University with a BS in Business. Rich enjoys vacationing on the beach and is an avid Philadelphia sports fan – his photograph has even appeared on a Flyer’s game-day Ticket Stub.

Jacqueline Renan
Linkedin

Jacqueline Renan

Director of Creative Services

Jacqueline is always looking for the most effective creative approach to achieve results for her clients, and it shows — she has won numerous awards,including Best-in-Show honors and Awards of Excellence at the IMCA Showcase and AAMGA Marketing awards. She and her production team work with our interactive partners to develop multi-faceted concepts designed to improve the recall and preference for her clients’ brands.

A graduate of Philadelphia University, Jacqueline has 8 years of agency experience spanning B2B and B2C, from online tech startups and educational institutions to hospitality and government affairs organizations. She doesn’t just follow the market trends, she creates them. She is quick, detail-oriented and extremely talented. If you need a good recipe, ask Jacqueline — she loves to cook; one of her goals is to travel to a new country every year.